Fashion varies, style is forever
Je m’appelle produces clothing collections in a responsible way. Based on a casual chique concept, the collections are produced in limited quantities and refreshed often to maintain some exclusivity.
Je m’appelle started off with fully outsourced logistics. This made ense at the time, so they could focus on executing and further developing their core strengths. However, as they found their logistic insights limited and stock updates delayed as much as 24 hours, they could never really make availability claims with confidence. Furthermore, clothes have a high frequency of returns.
Je m’appelle never really managed to identify the right process with their outsourcing partner and had ongoing struggles with a flawed process.